Rather than creating a whole new world from scratch which is what virtual reality does and we are still a long way away from achieving augmented reality incorporates digitally created, often real-time-controlled interactive elements directly into your view of the real world. The graphic design side of things will create a lot of new jobs as there will be a new market to supply for and if it becomes as popular as say your game consoles now it will help produce thousands of jobs. This could also create a new way to advertise as seen with the pepsi max bus shelter and opens up a whole new world of ideas to play around with.
This very clever ad campaign created by the breast cancer foundation of Singapore, these redesigns of popular app logo's are simple yet effective. The logo's of Twitter, Facebook and Instagram have been redesigned to resemble a pair of breasts with the tagline if only you checked your breast as often. This is very clever but also includes somewhat of a shock factor in it as well. The colour schemes are kept the same making the logos instantly recognisable and the breast cancer foundation are currently asking social media sites if they would temporarily change the logo to help raise awareness, although I think it is very unlikely.
Lobo have managed to condense five decades of iconic ads into a short surreal mash up video to promote the D&AD professional awards. The video is very surreal and has greatly incorporated some of the best adverts over the past 20 years or so. Not only does it include them visually but also tries to include the sound of the adverts so you can reminisce with your eyes closed of your favourites.
