New Technology, Augmented Reality

Rather than creating a whole new world from scratch which is what virtual reality does and we are still a long way away from achieving augmented reality incorporates digitally created, often real-time-controlled interactive elements directly into your view of the real world. The graphic design side of things will create a lot of new jobs as there will be a new market to supply for and if it becomes as popular as say your game consoles now it will help produce thousands of jobs. This could also create a new way to advertise as seen with the pepsi max bus shelter and opens up a whole new world of ideas to play around with.

Breast Cancer Print Ad Campaign

This very clever ad campaign created by the breast cancer foundation of Singapore, these redesigns of popular app logo's are simple yet effective. The logo's of Twitter, Facebook and Instagram have been redesigned to resemble a pair of breasts with the tagline if only you checked your breast as often. This is very clever but also includes somewhat of a shock factor in it as well. The colour schemes are kept the same making the logos instantly recognisable and the breast cancer foundation are currently asking social media sites if they would temporarily change the logo to help raise awareness, although I think it is very unlikely.

Lobo Advert Mashup

Lobo have managed to condense five decades of iconic ads into a short surreal mash up video to promote the D&AD professional awards. The video is very surreal and has greatly incorporated some of the best adverts over the past 20 years or so. Not only does it include them visually but also tries to include the sound of the adverts so you can reminisce with your eyes closed of your favourites.

50 Most Recognisable Brand Mascots

It is not a coincidence that some of the most iconic brands in the world also have some of the most iconic mascots, in fact some brands are famous due to their mascot(compare the market). These characters instantly connect you to the brand. I came across an infograph that I will post below that shows a visual representation of all the brands as well as giving you an insight into the brand as well

Font of The Week CreativeBloq

A fantastic idea from CreativeBloq and one that I only just recently came across is the idea of sharing their favourite font every day of the week. Each font is unique and different and could potentially help designers across the globe. Here are the Fonts that were included in the final week of November. Although some are free you do have to pay for some, here is a link to this weeks font of the week: Font of The Week November

Google Live Advent Calender App

Google had a great idea for an advertising campaign to raise awareness for their "watch this space" campaign which promotes the value of web media spaces and their invaluable traffic analytics. The campaign was simple, based around the child's game hot or cold in which you try to find objects, Google placed a prize in various places in London and you had to use an app to try to find them. Every day there would be a new prize and the launch would be at 12 every day. 

The app was very successful and the campaign raised had a very good social media reach with a lot of people tweeting about it. Google have shown again how advertising should be done with another very simple yet innovative idea

RL Grime new music video

Daniel Swan and David Rudnick have collaborated to create this amazing music video. There is so much going on in the music video with such attention to detail. The music video is perfectly in sync with the song as well as telling a story of a war creating some exceptional visuals. There's swarms of helicopters, tons of jets and some huge tanks to create an interesting battle scene. It has a really cool interface and looks like it would make an hardcore video game. Swan and Rudnick have shown that they have a lot of skills in their chosen field.