Google Live Advent Calender App

Google had a great idea for an advertising campaign to raise awareness for their "watch this space" campaign which promotes the value of web media spaces and their invaluable traffic analytics. The campaign was simple, based around the child's game hot or cold in which you try to find objects, Google placed a prize in various places in London and you had to use an app to try to find them. Every day there would be a new prize and the launch would be at 12 every day. 

The app was very successful and the campaign raised had a very good social media reach with a lot of people tweeting about it. Google have shown again how advertising should be done with another very simple yet innovative idea