Baptiste Virot - Artist

Baptiste Virot is really coming up in the comic world with his amazing pieces which include aspects of surrealism. He is a master of illustrator, his work is very colourful and he is a very visually appealing. Here is some examples of his work

I really like his style of work because he has a very unique style that I haven't seen before, his work also has hints of Man Ray and Salvador Dalí.

Coca-Cola Christmas Truck

Coca-Cola are sending their iconic Christmas truck up and down the country to celebrate the start of the festive season. Having been to the event first hand where they give out Coca-Cola cans for free and have a choir singing Christmas songs, I can say the general tone of the event is a happy one. The choir continuously push the social media aspects of the campaign by telling you what hash tags to use on instagram and twitter.

Aldi Black Friday Print Ad

Aldi have come up with this clever swipe at other supermarkets doing special deals for black Friday and the tweet has had over a thousand retweets and favourites. A spokesperson had this to say “Aldi customers enjoy consistent everyday low prices, while shoppers elsewhere face confusing and ever-changing discounts and offers. Our commitment to value means we do not need to price match – we price lead.” This is definitely an advertising/marketing win for Aldi.

Shake Shack Clever Marketing Technique

Shake Shack is a burger bar in the heart of London's Covent Garden but originally started off in America having several shops over there before opening shop in London. They have a very unique selling point one that I have never seen before in that they give you a device that will start to shake once your food is ready. This is a great way to get customers talking and get more customers through word of mouth. This is the device that shakes and it is an experience for the customer rather than just sitting down and having a meal they are experiencing something and this is essential in advertising and marketing as people want to talk about stuff they have experienced

The Apprentice Advertising Task

I am an avid watcher of The Apprentice and have been for many years and was excited to see them given an advertising brief for a soft drink in New York. The task was to come up with a brand name, logo, digital ad and TV advert all based around a soft drink they had created. 

One team came up with the brand name Big Dawg and the brand logo which is shown below. I think the name and logo match together as it is very outlandish and shows a strong brand identity as a exciting new energy drink and would definitely catch people's attention in the supermarket. The only thing I think they failed on is the advert the advert was boring and involved someone standing talking about the drink, almost like a news bulletin. It wasn't energetic and failed to convey the brands identity as an out there bold new energy drink.

The second team came up with the name aqua fusion an idea of mixing water with fruit to create a health drink, which if the american market is anything like ours i'm sure Americans have seen something similar many a time. The branding, shown above, on the drink is poor it doesn't stand out and you can barely read the writing at the bottom. It looks like something straight out of a kids show from the 90's and in my opinion as aimed at a much lower target market maybe between the ages of 3-16. The advert on the other hand was a success as it told a story and had some real feeling and emotion behind it, a very stereotypical story but a story none the less which helped consumers engage more with the product.

In the end Sir Alan Sugar went with the Big Dawg and so would I as although it had a poor advert it had a strong brand identity where as the other product aqua fusion had a good advert but nothing else to back it up. What's the point of a good advert if you don't have a strong brand to advertise?

Human Body's With Animal Heads (interesting art)

I was unable to find the name of this artist but it is very unusual and very visually appeasing. All of the photo's look similar so this would suggest it is all done by the same artist, I am very interested in surrealist art and this definitely comes under that category. Surrealism is my favorite type of art because for me it is the most thought provoking and within its category has some of the most influential artists of our time such as Salvador Dali, Man Ray, Hans Bellmer and Paul Eluard.

"a juxtaposition of two more or less distant realities. The more the relationship between the two juxtaposed realities is distant and true, the stronger the image will be -- the greater its emotional power and poetic reality." -Pierre Reverdy (Poet)

Apple Watch Launch

Time and time again apple come on top when it comes to design and their new Apple watch is no exception. With the new trend of smart watches Apple have made sure that they are leading the market with this state of the art smart watch that they recently released the designs for. "The new apple watch is not a single object, but a whole range of products enabling millions of unique designs and unparalled personalization, both in appearance and capability." This in my opinion is their biggest launch since the iPad came out and their reveal video has some stunning images to stimulate the brain showing in detail the amount you can personalize this device. Set to come out in March 2015 I'm sure Apple will have no problem selling this.