Shake Shack Clever Marketing Technique

Shake Shack is a burger bar in the heart of London's Covent Garden but originally started off in America having several shops over there before opening shop in London. They have a very unique selling point one that I have never seen before in that they give you a device that will start to shake once your food is ready. This is a great way to get customers talking and get more customers through word of mouth. This is the device that shakes and it is an experience for the customer rather than just sitting down and having a meal they are experiencing something and this is essential in advertising and marketing as people want to talk about stuff they have experienced