I like this advert as there is not a lot going on in it, its something that is simple yet effective. The idea of having to pay $217 for a car seat or any item that that would be needed for the coming of a baby compared to the small price tag of $2.50 for a packet of condoms would convince even the most feebleminded to go out and buy their product. The only criticism I have about this advert is the placing of the Durex logo and its size, at a quick glance on a tube or a bus someone may miss the Durex logo. Other than that I think it gets its message across instantly and in a humorous fashion although I don't think its one that will stay in people's head.
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