This advert is short to the point and also has a comedy factor to it. They say ship my pants 9 times in just over 30 seconds, in the hope that repeating the slogan would make it stick in the consumers mind. They try to get the viewers involved with the #shipmypants this is a very clever way of getting some free advertising online as if the hashtag starts to trend people will be intrigued as to what ship my pants is and also will want to feel apart of the trend. The choice of actors I think is also adequate as they have tried to involve as many different people as possible, from kids to elderly people as well as including a whole range of ethnicitys to try not to make people feel left out.
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