Samuel Silva Artist

Samuel Silva is an artist that re-creates images using just a ball point pen. The pictures look so realistic that it is very difficult to tell the difference between them and real photo's. Here is one he drew of a lion I think the fur looks amazing and very realistic, the glint in his eye is also very convincing. 

Samuel Silva has numerous pieces of art like this which are all listed on his deviant art: http://vianaarts.deviantart.com/ or his facebook https://www.facebook.com/VianaArts

Here are some more examples of his work:

Paddy Power Banned Adverts

This advert pushes the boundaries and you can see why this advert was the most complained about advert in 2002 in the UK. This advert was banned although in doing so helped it go viral which might not be seen as bad in Paddy Powers eyes.

Keeping to brand values of pushing the boundaries they also managed to get the most complained about advert of  2010 as well with this advert. They have a strong brand identity which involves a dark sense of humour and I am sure they will continue this in the future and we will see more banned adverts.

Specsavers Goal Line Technology Print Ad

Another great topical advert that Specsavers created came out shortly after Frank Lampard's goal (when England lost 4-1 to Germany) was disallowed. Keeping to Specsavers values in including humour in their Ads (as seen with the parody of lynx's billion advert) they have continued to show a strong brand identify that comes alive in their adverts. In advertising there are many opportunities for topical adverts and Specsavers are a company that time and time again capitalize as their adverts often go viral

Samsung Print Ad

Advertising works a lot better in my opinion when the adverts are topical. After the release of the iPhone 6 and it came out that these in fact bend in your pocket, the advertising team at Samsung jumped on this and made this print ad. The advertising team at Samsung didn't have long to create this advert to make it topical so did a great job in this. Its funny, simple and catches the consumers eye and has a good on-line presence because loads of websites have shared it because of its humour.

John Lewis Christmas Penguin Advert

Although I personally prefer the Sainsbury's Christmas Ad as I have far more in common with a soldier wanting to call a truce with the Germans on Christmas than to get involved with my imaginary pet penguins love life, I still think that John Lewis' advert is very heart warming and is certainly the advert i'd imagine more kids find interesting and being the main target audience of Christmas I believe John Lewis may have got one over on Sainsbury's this year.

The slogan at the end of the John Lewis advert is very clever as it encourages you to buy everything your kid has been asking for this Christmas. When talking about giving "someone" the Christmas they've been dreaming of John Lewis are mainly talking about kids and this is reinforced with the picture of the kid playing with his two penguins as John Lewis know as well as we all do that the majority of money spent on Christmas is spent on kids. The advert also has a very clever twist at the end again reinforcing kids being the centre of attention as something as simple as a toy penguin that you buy for your kid can be turned into something magical (through the use of some CGI special effects of course). The song is very catchy and using the #MontyThePenguin they have created a great online presence.

Sainsbury's Christmas Advert

After John Lewis' Christmas advert had hit 15 million views in just under 2 weeks, Sainsbury's knew they had a lot of competition this year. Although the Sainsbury's Christmas advert has caused a great deal of controversy receiving up to 250 complaints in the 2 days it has been online, due to using a snapshot of war to increase sales, it also manages to catch the emotion of the Christmas spirit and those who were trapped in the trenches on Christmas in 1914 through great use of camera work and choice of music. It is also a story that the vast majority can resonate with as who would really want to be shooting at the enemy in a time which is solely based on the good nature of humanity? The advert has clearly been successful and influenced what the consumers are buying as Sainsbury's started selling the same chocolate bar featured in the advert and are reporting sales of around 5000 an hour. This is a great story for an advert and what better time to tell this story than around christmas, I think think the advert works brilliantly and the proof is in the pudding as sales have rocketed, I also think the publicity causd by the complaints that were made might not be all bad as any publicity is good publicity

Volkswagen Think Small Campaign

At a time when cars were a fashion statement and the VW beetle (having been so immensely tied up to Hitler and Nazi Germany during world war 2) was considered a slow, ugly some may even argue un-american car, Helmut Krone had a huge task on his hands for the DDB to create an advertising campaign to convince Americans to buy this car.

 Krone was very bold in his attempt to do this, as soon as you see the ad and how much white space there is surrounding the car it automatically draws your attention to it. Surely the person advertising this car would like to show you as much as possible and not a bunch of white space? Krone has already got you hooked with the visuals and your curiosity makes you want to read on. The advert continues with its bold and edgy angle by actually starting to mock its car saying how it is't streamlined like other fastbacks, nor will it go past 72mph. But once its got you reeled in it continues to tell you how it is not like other cars as unlike other cars you will not have to continuously stop at gas stations, tire stores or repair shops. This is where the user starts to feel like this is a car unlike any other and at a time where cars were a fashion statement by buying this car they to could be as audacious and edgy as the advert. The slogan behind the campaign "think small", works perfectly as it is encouraging Americans to stop going for the massive muscle cars that were seen so often in the 1960's, it created a trend for more smart and reliable cars rather than the gas guzzling speed monsters of the past. Krone played a key part in the VW Beetle becoming one of the most iconic cars in history as he changed the opinions of millions of Americans, from an ugly, slow car associated with Nazi Germany to one that was idolized by millions in America. Bernbach would of been a huge influence in his work as he was qouted saying “Rules are what the artist breaks; the memorable never emerged from a formula.” and this advert certainly did not emerge from a formula