Paddy Power Banned Adverts

This advert pushes the boundaries and you can see why this advert was the most complained about advert in 2002 in the UK. This advert was banned although in doing so helped it go viral which might not be seen as bad in Paddy Powers eyes.

Keeping to brand values of pushing the boundaries they also managed to get the most complained about advert of  2010 as well with this advert. They have a strong brand identity which involves a dark sense of humour and I am sure they will continue this in the future and we will see more banned adverts.