Another great topical advert that Specsavers created came out shortly after Frank Lampard's goal (when England lost 4-1 to Germany) was disallowed. Keeping to Specsavers values in including humour in their Ads (as seen with the parody of lynx's billion advert) they have continued to show a strong brand identify that comes alive in their adverts. In advertising there are many opportunities for topical adverts and Specsavers are a company that time and time again capitalize as their adverts often go viral
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