Tuesday 28 October 2014

World first TV advert

The world first TV advert aired in the US on July 1, 1941. It was around 10 seconds long, it shows a watch with Bulova written inside of it placed on top of the american map with a guy narrating "america runs on Bulova time" a catchphrase that had been heard by many on the radio as well as read by thousands in newspapers. Bulova has been a pioneer in adverts as they were also the first company to broadcast a national radio commercial in 1926 which was seen by millions, their TV advert however was not as successful only reaching a couple thousand as at the time radio was a more common household item than the television. When asked why they did it a spokesperson for Bulova was quoted saying "As to why we did it, I suppose that's because we took pride in being a pioneer in marketing," Bulova will forever be remembered as the first advert ever to air on live television and spark the beginning of a multi billion dollar industry.

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