Filmed in a pop up store in Seoul, North Korea, North Face have come up with a brilliant way to get customers to interact and feel engaged with this amazing stunt. The floor would disappear with the walls being able to climb, a North Face jacket would fall down and a message would say you have 30 seconds to grab the jacket and the time would start. This is a very unique way to engage with customers and is certainly something that would stick with the consumer. Great piece of advertising really promoting the "never stop exploring" message, which they have based their new advertising campaign on.
No comments:
Post a Comment