Moments of Warmth Duracell Ambient Advertising Campaign

Winter in Canada can reach up to -30° C which is why Duracell thought it would be the perfect place to launch their moments of warmth ambient campaign. Their campaign included a bus shelter with heaters in them that only turned on when commuters completed a circuit between the positive and negative symbols on either side of the transit shelter. This creates a very warm and touching moment that many people would want to share via social media helping the advertising campaign reach out to more people making it more likely to go viral. This makes the brand look really good in the eyes of the consumer as it is a nice gesture and is a change from your standard print ad. To add to this Duracell have said every time a circuit was completed they would donate $1 to Habitat for Humanity Canada.