Volkswagen Mates Rates Campaign

A very unusual marketing campaign to say the least but it has definitely caught my attention. Volkswagen have taken it a step further this year with their annual spring sale in partnership with curumbin wildlife sanctuary and decided that they will continue their sale until two koalas called Trevor and Irene(part of the curumbin wildlife sanctuary) make a family, or until November 30th arrives.

The video is funny, short, snappy and definitely catches your attention. It also makes the consumer more engaged as you are intrigued to find out when they do start the family and is a clever way to hook the customer into being involved with the campaign, especially for animal lovers.